NikeFuel Guide

Paris

Client

Nike

Role

Visual design

Agency

AKQA

Year

2013-2014

Nike+ FuelBand

For the launching of the second Nike+ FuelBand, we needed a way to stand out from the numerous similar products.
The NikeFuel Guide is a leaflet created to offer a new tool, which allows movers to discover their city from a different perspective.

Monthly Magazine

I worked on the printed magazine and the digital version of the NikeFuel Guide Paris. The guide provides the people with a starting point and continuously inspires them to move more.

Available on the Nike stores, the guide brings to the people’s attention local places and events in their city, to live
an active lifestyle.

Nike.com

A digital version of the guide was designed every month
and released on Nike.com.

It aimed at covering every single sport and Parisian sports areas, s offering a unique chance for to discover some little-known
sport spots in Paris.

Insides and stories

The website needed to show some specific and attractive features to encourage consumers to go beyond their limits.

Insides and stories from notable movers were paired with a beautiful imagery, emphasizing that being active is within anybody’s reach.

Outcomes

The Guide featured numerous athletes, artists and notable movers, inspiring users to join the NikeFuel community.

The NikeFuel Guide increased NikeFuel engagement by 340% and Nike.com received more than 40k new visits.